OUR STORY

Past, Present, Future

UNIQUELY BOLD

Reimagining Hair Foil

Every great hair and beauty brand started somewhere. The Hey Foil story is no different, launching from humble beginnings the brand has big plans for the future and invites you to join along our exciting journey.

THE HEY FOIL WAY...

“Hey Foil was born out of the desire and vision to help hair professionals and salons across the country. Creating products that are easy to work with and save more time on application is what really sets Hey Foil apart from other hair foil suppliers.”

Alona Porazenko - Founder & CEO

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THE JOURNEY

PAST

The
Early Days

With almost a decade of professional hairdressing, Alona used the time with clients to develop Hey Foil, from concept to working product.

After endless research and market testing, Alona discovered the best combination of materials and dimensions. Hey Foil’s first hair foil, Silver Crush was born.

01.

PRESENT

We’re On A Roll

After several successful trials, the Hey Foil brand and product line officially launched in 2022.

Building on the momentum achieved since launch, Hey Foil will introduce a series of numerous new lines in 2023-24. To complement the signature lines with pre-cut and patterned hair foil options.

02.

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Infinite Possibilities

03. FUTURE

As the Hey Foil brand continues to grow and reimagine the world of hair and beauty, we only see a bright future filled with infinite potential.

Driven by the vision to create products that make a difference, Hey Foil is set on getting the brand and products into salons all across the UK & Europe.